Mobile Marketing Mastery for Startups: Captivating the On-the-Go Audience
With over 5 billion unique mobile users worldwide, startups have a opportunity to leverage mobile platforms for expansive reach & engagement
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Sharon Cumberbatch
- Nov 16
- 3 min
Unleashing Digital Power for Black Friday and Cyber Monday: Strategies for SMBs
Businesse owers and Entrepreneurs, Are you bracing for one of the most anticipated shopping periods of the year: Black Friday and Cyber...
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Sharon Cumberbatch
- Oct 19
- 2 min
Tapping into Global Potential: The Power of Localization in Marketing
Consider streaming giants like Netflix or platforms like Amazon. Their global success is, in part, due to efforts to localize content
26 views0 comments
Sharon Cumberbatch
- Oct 10
- 2 min
October Alert: Ready Your Business for the Holiday Frenzy!
Setting your marketing strategies into motion in October gives you ample time to test, analyze, and refine your campaigns.
21 views0 comments
Sharon Cumberbatch
- Oct 5
- 3 min
6 Innovative Steps to Create a Powerful Personal Brand: Expert Tips
Building a personal brand is akin to crafting a masterpiece; it requires creativity, persistence, and a touch of uniqueness. Whether...
20 views0 comments
Sharon Cumberbatch
- Aug 11
- 3 min
5 Mental Health Tips for Women Navigating Entrepreneurship
Every wave that rises also faces the push of the tide. In the exciting ocean of entrepreneurship, women are not just making waves, but...
14 views0 comments
Sharon Cumberbatch
- Aug 3
- 2 min
7 Show-stopping Reasons Video Marketing is the Blockbuster Small Businesses Need
Imagine a world where businesses battle in a bustling digital Hollywood. Amid the sea of static pitches and standard promos, a rising...
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Sharon Cumberbatch
- Aug 1
- 2 min
Business Owners: Unleash the User Experience (UX) Potential
In today's digital age, a website's first impression is akin to a firm handshake in a face-to-face meeting. It sets the tone, conveys...
25 views0 comments
Sharon Cumberbatch
- Jul 25
- 3 min
The Massive Oversight in Digital Marketing: Why Ignoring Mobile Users is a Costly Mistake
Imagine walking down a bustling city street, noticing almost every other individual engrossed in their smartphones, either browsing,...
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Sharon Cumberbatch
- Jul 20
- 4 min
Navigating Customer Insights With The Power of Analytics
In my journey as a business professional, I've come to realize that the old adage is true: knowledge truly is power. But in today's...
28 views0 comments
Sharon Cumberbatch
- Jul 7
- 3 min
Why Female Entrepreneurs Should Prioritize Online Security
Hello there, dear readers, I'm thrilled to have you join us on the McFarlane Marketing blog today, as we explore an issue that is very...
25 views0 comments
Sharon Cumberbatch
- Jun 8
- 3 min
Where to Find The Best Resources to Learn How to Market Your Business Online
Entrepreneurs, have we got a treasure trove of resources for you! So, you've got a well-established business under your belt, and now...
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Sharon Cumberbatch
- Jun 6
- 3 min
Navigating the World of E-commerce: A Guide for Small Businesses
Hello to all the fearless entrepreneurs and dedicated small business owners out there! Here we are, standing at the doorway of the...
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Sharon Cumberbatch
- Jun 2
- 3 min
Email Marketing 101: Best Practices for Small Business Owners
Hey there, fellow business navigators and dream-chasers! If you've found your way here, chances are you're a small business owner or...
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Sharon Cumberbatch
- May 25
- 4 min
Who Is My Target Market? The Essential Question Every Business Owner Must Define
Hello, fellow entrepreneurs! Today, we're diving headfirst into a topic that has left many business owners scratching their heads: "Who...
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Sharon Cumberbatch
- May 22
- 3 min
The Power of Personal Branding for Women Entrepreneurs
Picture this - the world of entrepreneurship is like a giant jigsaw puzzle, where every piece plays a crucial part. But there's one piece...
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Sharon Cumberbatch
- May 15
- 3 min
Marketing Mistakes to Avoid
In the dynamic world of marketing, small to mid-sized businesses (SMBs) face unique challenges and opportunities. However, falling into...
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Sharon Cumberbatch
- May 5
- 2 min
Harnessing the Power of Evergreen Content: Practical Examples for Your Marketing Strategy
In the world of content marketing, evergreen content stands out as a powerful tool to engage your audience and drive long-term results....
14 views0 comments
Sharon Cumberbatch
- Apr 26
- 3 min
Scaling Your Marketing Strategy: Key Principles and Best Practices
In today's fast-paced business environment, creating a marketing strategy that can scale with your company's growth is crucial for...
10 views0 comments
Sharon Cumberbatch
- Apr 14
- 2 min
Marketing to Female Consumers: Creating Targeted and Effective Campaigns
Marketing to female consumers presents unique challenges and opportunities for businesses. With women making up a significant percentage...
29 views0 comments
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