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Search Everywhere: Simple Ways to Boost Your Brand in Voice, Visual, and Social
My clients—and maybe you, too—are searching everywhere: by voice, AI, through images, and across social platforms. As someone who’s passionate about helping brands break through the noise, I’ve made it my mission to master these new search frontiers so your business can be discovered wherever your audience is looking.
Sharon Cumberbatch
24 minutes ago4 min read


Micro-Influencers: Why Smaller Reach Means Bigger Engagement
Enter the age of micro-influencers: creators with follower counts ranging from 1,000 to 50,000 who are reshaping the way brands connect with audiences.
Sharon Cumberbatch
May 132 min read


Why I’m Loving Gamma for AI-Generated Presentations: A Game-Changer for Businesses & Marketers
You’re tweaking fonts, rearranging slides, swapping out icons, … sometimes spending more time designing than actually focus on your content
Sharon Cumberbatch
Mar 203 min read


Revolutionizing All Businesses in 2025: How AI Will Transform Companies on a Large Scale
Let's explore how AI, like ChatGPT, will reshape operations, drive innovation, and create unprecedented opportunities in the coming year.
Sharon Cumberbatch
Jan 213 min read


Beyond Discounts: Brilliant Holiday Marketing Tactics to Win Loyal Customers
The holiday season is here, and you know what that means—endless sales, emails screaming “20% OFF!” and customers scrolling past them...
Sharon Cumberbatch
Dec 4, 20243 min read


Mastering Back-to-School Marketing: 7 Innovative Approaches for Higher Conversions
Back-to-school season is a critical time for businesses, and with the right strategy, you can maximize your impact and boost sales
Sharon Cumberbatch
Aug 20, 20244 min read


5 Steps to Elevate Your Product Quality: Strategies for Growth and Marketing Success
High-quality products not only attract and retain customers but also fortify brand loyalty and reputation.
Sharon Cumberbatch
Jul 30, 20243 min read


Building a Brand with Purpose: Integrating Sustainability into Your Marketing Strategy
As consumers increasingly prioritize eco-friendly practices, integrating sustainability into your marketing strategy is essential.
Sharon Cumberbatch
Jul 16, 20243 min read


ChatGPT-4o Features That Will Wow Small to Mid-Sized Businesses
With its recent release this week, ChatGPT-4o is here to revolutionize the way small to mid-sized businesses operate.
Sharon Cumberbatch
May 17, 20243 min read


Technological Innovations in E-Commerce: Boost Your Business with Cutting-Edge Tools
n this article, we’ll explore practical tools that can elevate your e-commerce game and take your online sales to a new level.
Sharon Cumberbatch
May 1, 20244 min read


Seizing the Spring: How to Leverage Seasonal Trends for Business Growth
From hiking and gardening to outdoor dining and community festivals, the desire to be outdoors reinvigorates spending
Sharon Cumberbatch
Mar 28, 20244 min read


Strategize to Win: Tailored Marketing Packages for Political Campaigns
McFarlane Marketing is ready to supercharge your political campaign with strategies that don't just reach your audience but resonate deeply
Sharon Cumberbatch
Feb 28, 20243 min read


2024 Top Web Design Innovations: Embracing Animation
In 2024, the digital design landscape is undergoing a profound transformation, with animation at the forefront of this evolution.
Sharon Cumberbatch
Feb 13, 20243 min read


Personal Branding in the Digital Age: Mastering Your Online Presence
In this blog, we dive deep into the essence of personal branding. We unpack the strategies that can elevate your digital persona
Sharon Cumberbatch
Jan 18, 20243 min read


Harnessing Generative AI for SMBs and Startups
In a landscape where resources are often limited, generative AI emerges as a powerful ally for SMBs and startups.
Sharon Cumberbatch
Jan 9, 20242 min read


Mobile Marketing Mastery for Startups: Captivating the On-the-Go Audience
With over 5 billion unique mobile users worldwide, startups have a opportunity to leverage mobile platforms for expansive reach & engagement
Sharon Cumberbatch
Dec 5, 20232 min read


Unleashing Digital Power for Black Friday and Cyber Monday: Strategies for SMBs
Businesse owers and Entrepreneurs, Are you bracing for one of the most anticipated shopping periods of the year: Black Friday and Cyber...
Sharon Cumberbatch
Nov 16, 20233 min read


Tapping into Global Potential: The Power of Localization in Marketing
Consider streaming giants like Netflix or platforms like Amazon. Their global success is, in part, due to efforts to localize content
Sharon Cumberbatch
Oct 19, 20232 min read


October Alert: Ready Your Business for the Holiday Frenzy!
Setting your marketing strategies into motion in October gives you ample time to test, analyze, and refine your campaigns.
Sharon Cumberbatch
Oct 10, 20232 min read


6 Innovative Steps to Create a Powerful Personal Brand: Expert Tips
Building a personal brand is akin to crafting a masterpiece; it requires creativity, persistence, and a touch of uniqueness. Whether...
Sharon Cumberbatch
Oct 5, 20233 min read
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