Who Is My Target Market? The Essential Question Every Business Owner Must Define
Hello, fellow entrepreneurs! Today, we're diving headfirst into a topic that has left many business owners scratching their heads: "Who...
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Sharon Cumberbatch
- May 22
- 3 min
The Power of Personal Branding for Women Entrepreneurs
Picture this - the world of entrepreneurship is like a giant jigsaw puzzle, where every piece plays a crucial part. But there's one piece...
4 views0 comments
Sharon Cumberbatch
- May 15
- 3 min
Marketing Mistakes to Avoid
In the dynamic world of marketing, small to mid-sized businesses (SMBs) face unique challenges and opportunities. However, falling into...
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Sharon Cumberbatch
- May 5
- 2 min
Harnessing the Power of Evergreen Content: Practical Examples for Your Marketing Strategy
In the world of content marketing, evergreen content stands out as a powerful tool to engage your audience and drive long-term results....
7 views0 comments
Sharon Cumberbatch
- Apr 26
- 3 min
Scaling Your Marketing Strategy: Key Principles and Best Practices
In today's fast-paced business environment, creating a marketing strategy that can scale with your company's growth is crucial for...
7 views0 comments
Sharon Cumberbatch
- Apr 14
- 2 min
Marketing to Female Consumers: Creating Targeted and Effective Campaigns
Marketing to female consumers presents unique challenges and opportunities for businesses. With women making up a significant percentage...
26 views0 comments
Sharon Cumberbatch
- Apr 7
- 3 min
Crafting Captivating Special Offers: A Guide for Businesses
In today's highly competitive competitive market, businesses must develop creative strategies to attract customers and boost sales. At...
32 views0 comments
Sharon Cumberbatch
- Mar 29
- 2 min
Strategies to Increase Sales over Spring and Summer
As seasonal businesses gear up for the spring and summer months, maximizing sales is top of mind. From ice cream shops to pool cleaning...
5 views0 comments
Sharon Cumberbatch
- Mar 20
- 3 min
The Power of Strong Branding for Entrepreneurs
In the age of digital marketing, branding has become more critical than ever for small and mid-sized businesses (SMBs) looking to...
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Sharon Cumberbatch
- Mar 9
- 2 min
AI and Digital Marketing: How Businesses Can Benefit
Artificial Intelligence (AI) is revolutionizing the way businesses approach digital marketing. Small and mid-sized companies can now...
36 views0 comments
Sharon Cumberbatch
- Mar 7
- 3 min
The Power of Personalization: How to Tailor Your Marketing for Maximum Impact
In today's digital age, consumers expect a personalized experience when interacting with brands. Here at McFarlane Marketing, we have...
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Sharon Cumberbatch
- Mar 1
- 2 min
Components of an Effective Website
Websites have become an essential component of business success in today's digital age. With increasing competition and shifting consumer...
46 views0 comments
Sharon Cumberbatch
- Feb 27
- 3 min
Is It Worth It To Exhibit at Conferences?
Since we just returned from exhibiting at the @Black Expo and Health Fair with @QC Empowerment Network, we thought it would be good idea...
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Sharon Cumberbatch
- Feb 13
- 3 min
How To Effectively Market to Our Hispanic Audience
The Hispanic market is a rapidly growing and influential segment in the United States, with a purchasing power of over $1.4 trillion as...
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Sharon Cumberbatch
- Feb 6
- 2 min
A Deep Dive Into The Benefits of A Website For Small to Mid-Sized Businesses
As a company that loves to build websites, we are keenly aware of the many benefits and advantages it provides businesses, particularly...
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Sharon Cumberbatch
- Jan 29
- 2 min
How Small Businesses Can Cross-Promote
Cross-promoting with other businesses is a smart way to reach new customers and increase sales. Small businesses can benefit from working...
34 views0 comments
Sharon Cumberbatch
- Jan 8
- 2 min
How To Market and Grow Your Business in 2023
Marketing and growing a business can be a challenging task, especially in today's digital age. With so many options and platforms...
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Sharon Cumberbatch
- Jan 8
- 2 min
How to Effectively Grow Customer Loyality
Image of business owner with happy customer
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Sharon Cumberbatch
- Jan 8
- 2 min
3 Cutting-Edge Digital Marketing Tools to Watch Out For in 2023
As the digital marketing landscape continues to evolve, it's important for businesses to stay up-to-date on the latest tools and...
6 views0 comments
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