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  • Writer's pictureSharon Cumberbatch

October Alert: Ready Your Business for the Holiday Frenzy!

Flower shop owner preparing arrangements for the holiday on a table

Hello dear readers,

Ah, October! The air is crisp, the leaves are taking on hues of gold and auburn, and if you listen closely, you can hear the distant jingle of holiday preparations in full swing. As the days grow shorter, businesses are ramping up for the most frenzied shopping season of the year.

Now, you might think, "October? Isn't it a tad early for holiday marketing?" Well, in the dynamic world of digital marketing, it's never too early. In fact, October is your golden window of opportunity to ensure your brand shines the brightest during the holiday rush. Therefore, now is the time to ready your business for the holiday frinzey.

Why Start Now?

The early bird gets the worm, or in this case, the customer. Setting your marketing strategies into motion in October gives you ample time to test, analyze, and refine your campaigns. Not to mention, you're also getting a head start in capturing early shoppers.

Hidden Gems for Your Holiday Strategy

Leverage User-Generated Content (UGC):

Encourage your community to share their experiences with your products. Maybe they've bought an early Christmas gift from you, or perhaps they're using your products in their fall festivities. Showcase their stories on your platforms. UGC is authentic, relatable, and trust-building.

Diversify Your Marketing Channels:

If you've only been focusing on one platform, October is a great time to branch out. Consider emerging platforms or underutilized ones in your sector. Sometimes, a smaller platform means a more engaged community.

Craft a Heartfelt Holiday Story:

People remember stories, not ads. Share a heartfelt narrative related to your brand or a cause you support. Make it resonate with the spirit of the holidays.

Optimize for Mobile:

The future is mobile. With more people shopping on their phones, ensuring your website and ads are mobile-friendly is non-negotiable. Consider incorporating chatbots for instant customer support and streamline the checkout process.

Engage With Holiday Influencers:

Partner with micro-influencers who align with your brand values. Their authentic touch can give your products a genuine, warm spotlight.

October is your runway leading up to the holiday season's takeoff. Make the most of this time to strategize, plan, and execute. Your brand deserves to be center stage, and with these insights, it's well on its way.

To our readers prepping for the holiday hustle, we're right there with you! McFarlane Marketing is always here to support, inspire, and provide you with the freshest insights and branding expertise. Here's to a season of success, warmth, and connection.


Sharon Cumberbatch


McFarlane Marketing



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