Knowing how to best position what you offer to the marketplace is key in reaching your audience. It important that you understand who they are, what they like or don't like. In short, you must understand and anticipate their needs before they even know it. That is the Who, What, When, Where, and Why of Branding and Marketing Strategy.
We help you understand your customers so that you can better position your products or services to them. They must be drawn to you because your brand appeals to their need.
We help our clients build out their marketing strategy so that they can clearly identify and articulate their value proposition and what makes them unique in the marketplace. Then they use this information to inform every aspect of how they engage with their customers from logo design, web design, brand manuals, all promotional ads and media efforts, social media and more.
Knowing who you are, what you sell and how to reach your audience, is vital to seeing growth in your business.
To implement a plan that will improve your brand and increase sales in the marketplace, you first need to understand your customers and their need. We will work with you to conduct effective market research that outlines the roadmap to reach your target audience. We help expose the gaps in your current strategy to help propel your brand to your target buyers.
After understanding your buyers, we will conduct a brand audit and a competitor analysis which will help us develop a marketing strategy to meet your short and long-term goals. Your brand strategy outlines your business advantages and what sets you apart from your competitors. Knowing how to articulate your differentiators will help you convey those benefits to your clients.
We work with you to build a powerful positioning statement. A strong positioning statement comes alongside your brand strategy. It clarifies who you are, what you do, who your competitors are, and clearly outlines your competitive advantages. Your positioning statement guides how you communicate your brand so that your marketing efforts are always effective.
With an understanding of your market and how you should differentiate your brand, we then implement the building blocks to advance your product or service. We help with the creation or updating of your advertising, your logo, brand imagery, taglines, your marketing channels etc. We build out your brand style guide that outlines exactly how to market yourself to your ideal customers.