Why Female Entrepreneurs Should Prioritize Online Security
Hello there, dear readers, I'm thrilled to have you join us on the McFarlane Marketing blog today, as we explore an issue that is very...
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Sharon Cumberbatch
Jun 8, 20233 min read
Where to Find The Best Resources to Learn How to Market Your Business Online
Entrepreneurs, have we got a treasure trove of resources for you! So, you've got a well-established business under your belt, and now...
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Sharon Cumberbatch
Jun 6, 20233 min read
Navigating the World of E-commerce: A Guide for Small Businesses
Hello to all the fearless entrepreneurs and dedicated small business owners out there! Here we are, standing at the doorway of the...
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Sharon Cumberbatch
Jun 2, 20233 min read
Email Marketing 101: Best Practices for Small Business Owners
Hey there, fellow business navigators and dream-chasers! If you've found your way here, chances are you're a small business owner or...
7 views0 comments
Sharon Cumberbatch
May 25, 20234 min read
Who Is My Target Market? The Essential Question Every Business Owner Must Define
Hello, fellow entrepreneurs! Today, we're diving headfirst into a topic that has left many business owners scratching their heads: "Who...
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Sharon Cumberbatch
May 22, 20233 min read
The Power of Personal Branding for Women Entrepreneurs
Picture this - the world of entrepreneurship is like a giant jigsaw puzzle, where every piece plays a crucial part. But there's one piece...
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Sharon Cumberbatch
May 15, 20233 min read
Marketing Mistakes to Avoid
In the dynamic world of marketing, small to mid-sized businesses (SMBs) face unique challenges and opportunities. However, falling into...
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Sharon Cumberbatch
May 5, 20232 min read
Harnessing the Power of Evergreen Content: Practical Examples for Your Marketing Strategy
In the world of content marketing, evergreen content stands out as a powerful tool to engage your audience and drive long-term results....
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Sharon Cumberbatch
Apr 26, 20233 min read
Scaling Your Marketing Strategy: Key Principles and Best Practices
In today's fast-paced business environment, creating a marketing strategy that can scale with your company's growth is crucial for...
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Sharon Cumberbatch
Apr 14, 20232 min read
Marketing to Female Consumers: Creating Targeted and Effective Campaigns
Marketing to female consumers presents unique challenges and opportunities for businesses. With women making up a significant percentage...
32 views0 comments
Sharon Cumberbatch
Apr 7, 20233 min read
Crafting Captivating Special Offers: A Guide for Businesses
In today's highly competitive competitive market, businesses must develop creative strategies to attract customers and boost sales. At...
35 views0 comments
Sharon Cumberbatch
Mar 29, 20232 min read
Strategies to Increase Sales over Spring and Summer
As seasonal businesses gear up for the spring and summer months, maximizing sales is top of mind. From ice cream shops to pool cleaning...
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Sharon Cumberbatch
Mar 20, 20233 min read
The Power of Strong Branding for Entrepreneurs
In the age of digital marketing, branding has become more critical than ever for small and mid-sized businesses (SMBs) looking to...
77 views0 comments
Sharon Cumberbatch
Mar 9, 20232 min read
AI and Digital Marketing: How Businesses Can Benefit
Artificial Intelligence (AI) is revolutionizing the way businesses approach digital marketing. Small and mid-sized companies can now...
41 views0 comments
Sharon Cumberbatch
Mar 7, 20233 min read
The Power of Personalization: How to Tailor Your Marketing for Maximum Impact
In today's digital age, consumers expect a personalized experience when interacting with brands. Here at McFarlane Marketing, we have...
37 views0 comments
Sharon Cumberbatch
Mar 1, 20232 min read
Components of an Effective Website
Websites have become an essential component of business success in today's digital age. With increasing competition and shifting consumer...
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Sharon Cumberbatch
Feb 27, 20233 min read
Is It Worth It To Exhibit at Conferences?
Since we just returned from exhibiting at the @Black Expo and Health Fair with @QC Empowerment Network, we thought it would be good idea...
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Sharon Cumberbatch
Feb 13, 20233 min read
How To Effectively Market to Our Hispanic Audience
The Hispanic market is a rapidly growing and influential segment in the United States, with a purchasing power of over $1.4 trillion as...
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Sharon Cumberbatch
Feb 6, 20232 min read
A Deep Dive Into The Benefits of A Website For Small to Mid-Sized Businesses
As a company that loves to build websites, we are keenly aware of the many benefits and advantages it provides businesses, particularly...
34 views0 comments
Sharon Cumberbatch
Jan 29, 20232 min read
How Small Businesses Can Cross-Promote
Cross-promoting with other businesses is a smart way to reach new customers and increase sales. Small businesses can benefit from working...
37 views0 comments
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