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  • Writer's pictureSharon Cumberbatch

Where to Find The Best Resources to Learn How to Market Your Business Online

Entrepreneurs, have we got a treasure trove of resources for you! So, you've got a well-established business under your belt, and now you're ready to take the digital world by storm. You're no stranger to the value of online marketing, but figuring out where to learn the latest and greatest strategies might have you scratching your head. We know you've got a business to expertly run and may not have time to sift through the sea of online resources. That's why we're stepping in, with a curated guide that aims to help you navigate the best resources to market your business online. At McFarlane Marketing, when we deliver digital marketing seminars, we share many of these top resources with our students, and now we've compiled them here for you to use. Let's dive in and explore this digital landscape together, shall we?

Blogs and Articles:

Marketing Blogs and Online Publications: Websites like Neil Patel's blog, Moz Blog, Content Marketing Institute, Social Media Examiner, and Marketing Land regularly publish comprehensive articles and how-tos on current digital marketing trends and strategies. Reading these blogs will not only equip you with practical knowledge but also keep you updated on industry news. For example, Neil Patel's blog offers step-by-step guides for SEO optimization and content marketing strategies that have helped numerous businesses scale their online presence.

Webinars and Online Courses:

Websites like HubSpot, Udemy, Coursera, and LinkedIn Learning offer online courses and webinars that delve into different facets of online marketing. For instance, HubSpot's Inbound Marketing Course covers SEO, blogging, landing pages, lead nurturing, conversion analysis, and reporting. Udemy offers specialized courses on topics like social media marketing or Google Ads. These platforms usually provide completion certificates, adding to your credentials.

YouTube Channels:

Video tutorials can be an excellent way to learn, and YouTube is home to countless marketing experts who share their knowledge freely. Channels like Neil Patel, Gary Vaynerchuk, and Brian Dean's Backlinko provide expert advice and useful tips on a wide array of topics, from SEO and content creation to email marketing and social media strategy.

Marketing Podcasts:

If you prefer learning on-the-go, marketing podcasts like "Marketing Over Coffee," "Social Media Marketing Podcast," or "The Smart Passive Income Online Business and Blogging Podcast" offer insightful conversations with marketing experts and successful entrepreneurs. These can provide real-world examples and actionable tips for your online marketing efforts.

Industry Conferences and Networking Events:

Although not entirely online, these events often offer virtual attendance options. Industry conferences like INBOUND, Social Media Marketing World, or Content Marketing World provide opportunities to learn from top marketing experts and connect with fellow entrepreneurs. They also often provide online access to their keynote and breakout sessions for attendees to revisit post-event.

Online Communities and Forums:

Platforms like Reddit, Quora, or LinkedIn groups can be excellent places to pose specific questions and engage in discussions with peers and experts in the field. For instance, the r/marketing subreddit or the Digital Marketing LinkedIn group offer a wealth of collective knowledge and firsthand experiences.

As you take this exciting step forward, remember that the most successful entrepreneurs are those who never stop learning. With a bit of curiosity and dedication, you can turn these resources into a springboard for your business' online growth. Here's to your continued success in the world of digital marketing! Trust me, you've got this, and I can't wait to see where this journey takes your business next.


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