Social Studio Operating System (OS), is an AI-powered social media management platform built on human-led, AI-assisted principles. It lets you compose, schedule, and publish posts across multiple platforms from one dashboard while maintaining your authentic human voice. Whether you're an agency managing multiple clients, a business partnering with us for managed social services, or a small organization building your own strategy, Social Studio strengthens team and client collaboration. Clients can engage with content, provide feedback, and share real-life examples, keeping everyone aligned and delivering consistent, purposeful results. The platform will roll out in three phases starting August 2026 to serve different organizational needs.

The October 1 launch is designed to be much more than a product presentation. You'll get to experience Social Studio OS™ in action, see how the system approaches real social media challenges, and discover how proven marketing strategies and AI can work together to strengthen content, engagement, and business growth.You'll also enjoy networking with fellow business owners, music, a mobile photo booth, light refreshments, and some special opportunities available only at the launch.The first five businesses that sign up at the event will receive exclusive Founder Launch Pricing plus a complimentary Social Media Audit.And one established business in attendance will win a 3 month Social Media Management Package valued at more than $4,000, including strategy, content, and social media management handled by the McFarlane Marketing team. You must be present to win.Event: Social Studio OS™ Official LaunchDate: Thursday, October 1, 2026Time: 5:00 to 7:00 PM, with doors closing at 6:00 PMLocation: Eastern Iowa Community College, Community Room 133, 101 W. 3rd Street, Davenport, IACost: FreeRegister: https://forms.cloud.microsoft/r/q19san9Msg

Social Studio OS™ is more than a content creation or scheduling platform. It is a complete social media operating system that brings content, strategy, engagement, audience growth, publishing, lead generation, client collaboration, and performance measurement together in one place.Businesses get content that reflects their authentic brand voice, a streamlined way to review and approve what is being published, consistent cross platform execution, and a clear strategy for growing and engaging their audience.What truly sets Social Studio OS™ apart is its focus on continuous improvement and measurable results. Real performance data informs ongoing strategic recommendations, helping businesses understand what's working, where opportunities exist, and what actions can improve performance next.It also helps turn social media into a stronger business development channel through built in lead generation campaigns and clear growth reporting, so businesses can see more than likes and impressions. They can see how their social presence is progressing and where to focus next.

Yes. McFarlane Marketing provides AI training for individuals, teams, and organizations, from foundational AI literacy to more advanced, strategic applications.Our training extends beyond ChatGPT and can cover many of today's leading AI platforms and tools. Sessions can be customized for corporate teams, leadership groups, departments, small groups, workshops, or individual training, with content tailored to your organization's experience level, industry, and business objectives.Training can include practical AI skills, prompt development, productivity and workflow applications, responsible AI use, strategic decision making, marketing applications, and ways to integrate AI into everyday business operations.McFarlane Marketing CEO Sharon Cumberbatch holds five AI certifications, including training in AI foundational literacy, strategic AI fluency, AI fluency and strategic decision making, AI innovative thinking and strategy, and AI essentials for leaders.Our goal isn't simply to teach people how to use AI tools. We help organizations understand where AI can create real business value and how to use it effectively, strategically, and responsibly.

Visit the Social Studio OS website at: https://socialstudio.agency