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  • Writer's pictureSharon Cumberbatch

Strategies to Increase Sales over Spring and Summer




As seasonal businesses gear up for the spring and summer months, maximizing sales is top of mind. From ice cream shops to pool cleaning services and everything in between, there are several strategies businesses can leverage to make the most out of the busy season. In this blog, we will explore some marketing recommendations that seasonal businesses can use to increase their revenue during the spring and summer months. We will also provide some not-so-well-known creative tips.


Host Events

Hosting events can be a great way to increase sales for seasonal businesses. For example, a beach resort could organize a beach clean-up event to promote environmental stewardship and increase brand visibility. Hosting events can also provide businesses with opportunities to showcase their products and services.


Create Loyalty Programs

Loyalty programs can be an effective way to retain customers and increase sales. A loyalty program could offer discounts or rewards to customers who return for multiple visits or purchase a certain amount of products. Customers are more likely to return to a business that offers a loyalty program.


Offer Seasonal Specials

Offering seasonal specials is a great way to attract customers and increase sales during the spring and summer months. For example, an ice cream shop could offer a "flavor of the month" special, where customers can try a new flavor at a discounted price. Customers are more likely to try new things if there is a special promotion attached.


Collaborate with Other Businesses

Collaborating with other local businesses can be a mutually beneficial way to increase sales for both parties. For example, a landscaping service could partner with a local hardware store to offer discounts to customers who purchase plants and materials. Collaborations can also provide businesses with opportunities to reach new customers.


Expand Product Offerings

Expanding product offerings can be a great way to increase sales for seasonal businesses. For example, a pool cleaning service could expand its offerings to include equipment rentals or pool maintenance services. Expanding product offerings can also provide businesses with opportunities to attract new customers who may not have used their services before.


Implement Referral Programs

Implementing a referral program is another way to attract new customers and increase sales. Referral programs could offer rewards or discounts to customers who refer their friends and family. Referral programs can be effective because customers are more likely to trust recommendations from people they know.


In conclusion, there are several strategies that seasonal businesses can use to increase sales during the spring and summer months. Hosting events, creating loyalty programs, offering seasonal specials, collaborating with other businesses, expanding product offerings, and implementing referral programs are all effective strategies that can help businesses make the most out of the busy season. By implementing these recommendations, seasonal businesses can increase their revenue and attract new customers.




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