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  • Writer's pictureSharon Cumberbatch

A Deep Dive Into The Benefits of A Website For Small to Mid-Sized Businesses

As a company that loves to build websites, we are keenly aware of the many benefits and advantages it provides businesses, particularly small to mid-sized companies. However, although the average consumer may understand some of the benefits, we wanted to take a deeper dive to explore why it's essential that if you want your business to succeed, you must have an effective and well-designed website. So here are several reasons why having a website help you to remain competitive and reach your target audience effectively.

1. Increased visibility: A website provides a platform for small businesses to reach a wider audience and increase their visibility. A study by Google found that 97% of consumers search for local businesses online

2. Increased credibility: A website gives small businesses a professional online presence, making them appear more credible and trustworthy. According to a survey by Verisign, 84% of consumers consider a company's website to be the most credible source of information about a business. This highlights the significance of having a professional-looking website, as it can greatly impact the perception of a business and its level of credibility in the eyes of consumers.

3. Improved customer experience: A website can provide customers with easy access to information about products and services 24/7. This led to a better overall customer experience and increased customer satisfaction.

4. Improved search engine rankings: Having a website optimized for search engines can improve a business's rankings and increase its visibility in search results.

5. Increased sales: A website provides small businesses with an additional channel to reach customers and drive sales. A study by Clutch found that businesses with websites are 2x more likely to generate a sale compared to those without a website.

6. Better data collection and analysis: According to a study by Google, businesses that use websites for data collection and analysis see a median improvement of 20% in decision-making accuracy.

This statistic highlights the importance of having a website for small to mid-sized businesses, as it can provide valuable insights into customer behavior, demographics, purchasing habits, interests, and preferences. This information can then be used to improve marketing efforts and drive sales, ultimately leading to better decision-making and increased success for the business.

7. Cost-effective marketing: A website is a cost-effective marketing tool for small businesses, compared to traditional advertising methods like print, radio, or TV ads.

8. Improved lead generation: A website can serve as a lead generation tool, helping small businesses to attract and convert more leads into customers. A study by HubSpot found that businesses with websites of 401-1000 pages generate 6x more leads compared to those with 51-100 pages.

These were just a few reasons why having a website is crucial for small to mid-sized businesses. The benefit it provides cannot be overstated. Its' ability to increase a company's visibility and credibility and effectively reach its target audience is necessary to thrive in today's marketplace. It also provides a cost-effective marketing tool and improves lead generation, data collection, and analysis. These benefits are even more realized when your website offers a great user experience and is beautifully designed.




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