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Increase
mindshare for MonsterTRAK.
Vision
Generate top-of-mind awareness for MonsterTRAK’s unique college recruiting website and services and differentiate MonsterTRAK from Monster parent company.
Execution
Student brand ambassadors carried out guerilla marketing tactics on college campuses, including networking with student leaders and organizations, strategically placing posters and distributing flyers, creating FaceBook fan pages. Supported by the implementation of “Resume Nights” with free pizza sponsored by MonsterTRAK.
Results
300% year-over-year increases in new account registrations at non-partner schools. Overall, an average of over 30% growth in new accounts and over 60% growth in resume uploads on target campuses.
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