Prime
key youth market for new Red Rain product introduction.
Vision
Create buzz to prime the market for the introduction of a new energy drink being distributed via Wal-Mart stores in Texas. Provide insightful feedback on retail stores and products.
Execution
Created student-led “strike teams” strategically placed on select Texas college campuses, equipped with cameras, great swag, and plenty of product for sampling. Students provided immediate and detailed store and product feedback during promotion period.
Results
Campaign exceeded expectations. Students provided valuable feedback regarding the product placement in stores, as well as on packaging and product reaction. |
