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| Success
Stories.
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Cultivate
maturing market segment for Adobe products.
Vision
Generate word-of-mouth about special student pricing on targeted
college campuses, driving sales and awareness of all Adobe
software products.
Execution
Created “Adobe Days” where student brand ambassadors
placed in high visibility areas gave away trial CDs of software
and interacted one-on-one with students. Used a contest give-away
of Adobe software products to create a valuable database of
on-campus customers for future marketing purposes.
Results
Student teams over-delivered on objectives several fold. Valuable
relationships were forged with bookstore and computer store
personnel eager for a direct contact/relationship with Adobe,
providing new on-going support for Adobe within retail outlets.
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