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Stories.
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Grow
an American Airlines market segment.
Vision
Engage the business traveler in new and relevant ways, driving revenue opportunities from this valuable market segment.
Execution
Created campaign with special :60 radio spots airing adjacent to Bloomberg programming on CBS Newsradio stations across the country. Created powerful new partnership with Bloomberg Financial, installing and promoting proprietary Bloomberg Financial terminals in airport AA Admirals’ Clubs.
Results
Campaign was very successful at generating buzz and engaging business travelers, creating a long-term, mutually beneficial partnership with Bloomberg and CBS News.
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